Why do venetians call you "Amore"?

On Valentine’s Day, we want to reveal a typical Venetian curiosity about the use of the word “amore.” Many visitors are surprised to hear Venetians calling their friends and acquaintances by this term. What they might not know is that it’s not about romantic love, but rather an affectionate gesture used to express familiarity and closeness.

“Amore”: an affectionate way to say hello

The word “‘more” (pronounced with the typical Venetian accent) is a way to address those with whom one shares a close bond. It’s a sign of warmth and cordiality that has nothing to do with romantic love. It’s very common among Venetians, who love expressing their hospitality and friendliness in this way. It can be used between friends, people who know each other well, or even with those you meet daily as a sign of complicity and a special connection.

Love in venetian tradition

This curiosity is part of Venice’s linguistic traditions and reflects the warm and open spirit of the city. So, if you visit La Serenissima during Valentine’s month, don’t be surprised if a Venetian calls you “‘more.” It’s their way of making you feel part of the warm and affectionate community that has inhabited its canals and alleyways for centuries.

Learn more about Venice and its unique traditions, and let yourself be charmed by the atmosphere of this city that, like love, never ceases to amaze.